Cookie Policy

Paylesser India uses cookies and similar technologies to enhance your browsing experience and deliver relevant content and offers. This Cookie Policy outlines what cookies are, how we use them, and how you can manage your preferences. This policy aligns with the principles of India’s Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 under the IT Act.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They enable us to recognize your browser, remember your preferences, and improve the overall functionality and performance of our site. Alongside cookies, we may use similar technologies like pixels and web beacons to monitor activity and enhance user engagement.

2. Types of Cookies We Use

• Necessary Cookies: These are essential for basic site functions such as navigation, accessing secure areas, and ensuring smooth operation. They cannot be turned off in our systems.
• Performance Cookies: These cookies gather anonymous data about how visitors use our site, such as pages visited and time spent, to help us improve user experience. Examples include cookies used by tools like Google Analytics.
• Functional Cookies: These help remember your preferences—like language, location, or login information—to provide a personalized browsing experience.
• Advertising Cookies: Used to deliver relevant ads and measure the performance of marketing campaigns. These are often set by third-party advertising partners.

3. Why We Use Cookies

Cookies help us:

• Ensure the proper and secure functioning of our website.
• Understand user interactions to enhance site content and features.
• Personalize your experience with tailored deals and recommendations.
• Track the success of marketing campaigns and affiliate partnerships with platforms such as Amazon, Myntra, and Flipkart.

4. Third-Party Cookies

We partner with third-party services like Google Analytics and advertising platforms that may set cookies on your device. These help us analyze behavior and serve targeted promotions. Please note, we do not control third-party cookies. Their use is governed by their respective privacy policies (e.g., Google’s Privacy Policy).

5. Managing Your Cookie Preferences

You can control how cookies are used by:

• Interacting with our cookie consent banner that appears during your first visit.
• Changing your browser settings to block or delete cookies—note that this may affect site performance.

Where applicable under Indian IT laws, your explicit consent is required before using non-essential cookies. You may withdraw your consent anytime through the cookie settings available on our site.

6. Updates to This Policy

We may revise this Cookie Policy to reflect changes in legal requirements, technology, or our business practices. All updates will be posted on this page, and we encourage regular reviews.